On June 28, 2013, the GSMA Mobile Asia Expo and GMGC (Global Mobile Game Confederation) Game Zone, organized by GMGC and sponsored by Socogame, ended at Shanghai Pudong International Exhibition Center. During the three-day event, the GMGC Game Zone, with its interactive Texas Hold’em, left attendees a deep impression. At the same time, the ads for GMGC 2014 and Startup World Cup finals also attracted the attention of many visitors. From the perspective of brand exposure, this expo has enhanced GMGC brand awareness and its international influence as well.